Nextdoor, a social media platform for neighborhoods, has introduced a real estate listing feature that shows houses for sale in the area. To register for an account with Nextdoor, users must provide a real name and a verified home address. Once verified, Nextdoor provides users with a list of neighbors who have also registered. Users are then able to interact with their neighbors through forums and chats.
While users have always been able to take part in sharing information about break-ins, find a trustworthy babysitter, or ask for help in keeping an eye out for lost pets, neighbors can also now see homes that are for sale in their neighborhood. This is expected to be more effective than posting on other social media platforms such as Facebook or Twitter because of the specific targeting of neighborhoods, which is something that other platforms do not offer.
This feature can be used to find homes for sale, as well as helpful to those living in the area looking to assess the prices of homes comparable to theirs. Real estate agents will be sponsoring the section, allowing this feature to be a large source of revenue for Nextdoor.
Nextdoor CEO Nirav Tolia stated that he expects 50% of the households in the San Francisco Bay Area to be using the platform by the end of 2017. Tolia said he also expects to be in 85% of U.S. neighborhoods by the end of 2017.
For more information about Nextdoor’s real estate listing feature, click here.